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ONMonitoring introduces LinkedIn Integration for Simpler Identification of Prequalified Sales Leads

ONMonitoring introduces LinkedIn Integration for Simpler Identification of Prequalified Sales Leads

Cutting edge lead generation software solution provider On Monitoring has announced that data from LinkedIn will be integrated into its powerful IP tracking functionality, making the software an even more effective method for businesses that wish to identify more prequalified sales leads.

The ONMonitoring software provides webmasters with data on who has visited their websites, including their contact details and information about the visitor's business, as well as identifying which pages they looked at. The latest enhancement to the software means that now, webmasters can not only identify the visitor's company, but, by connecting to LinkedIn, also discover the name of the person they need to speak to at that company in order to discuss their business proposition.

ONMonitoring's cloud based solution has already earned a reputation as a powerful tool for website owners who wish to maximise the value of every business visitor to their sites. With the help of IP tracking, the software delivers real time intelligence about prospects, including when they visited, what they searched for and which pages they viewed, as well as their physical location.

The integration of data from LinkedIn means that the solution can now help business owners increase their network of contacts within companies interested in their goods or services. It achieves that by helping to identify the organisation's decision makers and influencers as well as other useful contacts within the organisation.

The ability to capture details of website visitors and to identify which pages they accessed is a valuable way of identifying prospective targets that are likely to be interested in discussing their company's business offering, explains ONMonitoring's managing director, Adrian Attwood, who says: Integrating data from LinkedIn is a major enhancement to the software. It really takes the solution to a whole new level, as it offers businesses the names and job titles of prospects who may already be seriously considering their products or services. He adds: a major time saver as it not only cuts out time spent searching for the name and contact details of the most relevant person within a company, but, because it delivers prequalified sales leads, it also vastly reduces the need for cold calling.

Surviving Online

February 10, 2013 in Additional Services by On Monitoring

Owning a website, you may notice increasing competition of other online bus. Along with more web users aware of searching for the best deals it's an every more complex business problem in its own right getting the clients you require. Some are lucky and are really successful, and some can sustain their competitive advantage over time.

Most advertisers have tried all the tricks of the trade to help grow their businesses and stay ahead of close competitors. But have they thought to spend more time actually monitoring their traffic?

A recent study by Cap Gemini Retail shows that on average, websites convert just 3.8% of their visitors (source: IMRG Cap Gemini Retail Sales Index). This is only a small percentage, when it has the potential to be much larger.

You probably wonder, along with many others, why people would spend the time on your website but are not converting. We have now got the technology to dramatically improve this conversion rate, with our ONMonitoring webtracking tool for business to business clients.

Our clients have reported tremendous increases in new business some as much as 30% conversions once they have fully implented this cloud based intelligent software tool. Try your free trial now.

How to use Facebook

February 10, 2013 in ONMonitoring Information by On Monitoring

If you're a regular user of Facebook then chances are that you have liked at least one page. However how many pages have you liked, there will always be that one page you regret liking later on. Maybe it keeps posting irrelevant content or it spams up your news feed. While it may not seem important for some of the more pedestrian pages, it is really important that your company pages are well managed. We have come across several common Facebook marketing mistakes that businesses tend to fall foul of.

No Plan in Place- This may be one of the biggest mistakes businesses make when they start their marketing campaign. Businesses have to ask themselves what they will use their Facebook page for. Taking a moment to plan what you hope to achieve with your Facebook page will stop it from becoming a hodgepodge of mismatched ideas, statements and goals.

Watch what you're posting While your Facebook page may be branded and look perfect, posting boring and uninteresting content will make your followers more likely to unlike your page. Make sure the content is suitable for the nature of the page and the company. Obviously the content from a solicitor's Facebook page will be different from a local entertainment club.

Not giving anyone a reason to like the page One sign of a great marketing campaign is to get both your offline and online marketing campaigns to work in synergy. While it is easy to post a Facebook image over your marketing images, it is ultimately lazy. You're telling a customer to like a page but not why they should.

Not monitoring the stats How do you monitor the success of a Facebook Marketing Campaign? The amount of likes? This may seem important but what is the point of getting 100 likes and nothing else is quite dull and uninteresting. To find worthwhile information, you need to do a bit of digging¦